Loading

The History of The Engagement Ring

The History of the Engagement Ring
For those who have just become engaged, there is seldom thought to where the notion of an engagement ring originated and why each engagement ring is so special and unique.
Each stone’s complex characteristics cannot be duplicated, and no two diamonds can ever be the same. Each stone, like its owner, is endowed with a personality and character uniquely its own. A diamond is the hardest substance known to man, making it resistant to deterioration.
Anthropologists believe this tradition originated from a Roman custom in which wives wore rings attached to small keys, indicating their husbands’ ownership. In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy.
Prior to the 20th century, engagement rings were strictly luxury items, and they rarely contained diamonds.
In the United States, the popularity of diamond engagement rings declined after World War I, even more so after the onset of the Great Depression. In 1939, the De Beers diamond company changed all of that when it hired an ad agency and began a marketing campaign that would have a major impact on engagement rings. In 1947 the slogan “a diamond is forever” was introduced.
Diamonds are more expensive because they are harder to come by than other precious and semi-precious stones.
Each stone’s complex characteristics cannot be duplicated, and no two diamonds can ever be the same. Each stone, like its owner, is endowed with a personality and character uniquely its own. A diamond is the hardest substance known to man, making it resistant to deterioration.

admin

About admin

  •  

Leave a Comment

2 × 2 =